Our Partner-Nutrition Company Case Study

NUTRITION BRAND CASE STUDY

Year

2020

The Nutrition Company Lowered their Cost per Acquisition by 66% after Starting Programmatic with our partners.


OVERVIEW

[REDACTED BRAND NAME] is a lifestyle brand that specializes in developing products rooted in science and research. Their product range includes nutrition, sports supplements, whole food bars, collagen, and more. The company takes pride in offering distinctive products that come with the endorsement of medical professionals. Their primary objectives were to boost revenue and reduce the cost per acquisition. However, they had experienced a series of unsuccessful collaborations with various agencies in pursuit of these goals. It was only when they discovered OUR MEDIA-BUYING PARTNERS that they became aware of the potential of programmatic marketing.



THE CHALLENGE


 [REDACTED BRAND NAME] faced a novel challenge when they engaged with our programmatic partners, as they had no prior experience with programmatic advertising. This partnership brought forth a learning curve that included comprehending the intricacies of programmatic operations, deciphering and deriving insights from reports, experimenting with various media channels, and optimizing budget allocation to ensure cost-effective spending. Their primary focus was on reducing their cost per acquisition.


Furthermore, the company desired to reach distinct target audiences, recognizing that they catered to various consumer groups due to their diverse product line. Each product addressed specific needs, such as providing energy for truck drivers on long hauls, easing muscle discomfort for office workers, and offering nutritional solutions for active children. Hence, they required a programmatic strategy capable of both driving overall online sales and tailoring messages to niche audiences to promote awareness of their more specialized products.


In a saturated health and wellness market brimming with competition, setting themselves apart from rivals was paramount. Their aim was to showcase the superiority of their lifestyle products, emphasizing their health benefits, efficacy, and superiority compared to similar brands.


Their primary objectives in partnering with our programmatic vendor were:


  • Lowering the Cost per Acquisition
  • Reaching New and Varied Audiences
  • Establishing a Unique Differentiating Presence in the Market

OUR SOLUTION

Initially, our focus was on display advertising, but as time progressed, we expanded our approach to incorporate audio and over-the-top (OTT) advertising after four months of collaboration. During this period, our partners worked closely with [REDACTED BRAND NAME] to incrementally grow their budget in a sustainable manner. The CEO, while initially favoring an aggressive "step on the gas" strategy, recognized the value of our partners' advice, emphasizing the importance of achieving key performance indicators (KPIs) and specific goals before accelerating at full throttle.


Our Partners introduced a comprehensive mix of advertising formats, encompassing video, display, and native advertising. We conducted strategic testing, comparing the marketing of specific SKUs and individual products against more general product categories to discern which approach yielded the best performance.


In line with this versatility, we tailored campaigns to suit diverse target audiences. Some products were positioned for a female audience, while others were designed with a male demographic in mind. There was even a campaign focused on parents trying to encourage their children to consume more vegetables.


By employing this diverse array of advertising mediums and strategies, Our Partners constructed a robust and enduring marketing strategy for [REDACTED BRAND NAME].

THE RESULTS


In April 2020, The Brand had an average cost-per-acquisition of $83. Fast forward only two months and our partners were able to not only get below the goal CPA of $30 but average below $28 CPA.

  • Goal CPA: $30
  • Month 1  CPA: $83
  • Month 3 CPA: $28
  • Result: 66% decrease in CPA in just 3 months and below their goal CPA


Let's Talk

"OUR MEDIA BUYING NETWORK IS A GAME CHANGER.


ONLY PAY WHEN A HIGHLY TARGETED CUSTOMER ENGAGES, PAY-PER-CLICK(PPC) .


OUR MEDIA BUYING NETWORK ALLOWS YOU TO BE SEEN ON TEN'S OF THOUSANDS OF PLATFORMS, HIGHLY TARGETED CAMPAIGNS WITH PROVEN RESULTS..."


ISHAAN TALREJA

FOUNDER & CEO

HALCYON MEDIA PATNERS

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