FURTHER ON AFTER INITIAL TEST:

• 3 months into the campaign, Our Partners made a significant impact. In the client's largest and most successful market, we were responsible for driving 26% of the total traffic.
• As the campaign expanded to target a new market, after just one month, we were credited with an impressive 49% of the site's traffic.
  
  

The American-based E-Commerce apparel company, specializing in comfortable clothing and unique accessories for both men and women, caters to a fashion-savvy demographic, typically young and at the cutting edge of style, fitness, and fashion trends.

In 2015, the company recognized the need to connect with a market segment that would most appreciate their clothing line: those who value fashion, are willing to invest in quality, and seek to convey a certain image. Their primary goal was to make their apparel accessible to as many households as possible, using innovative methods to engage the right audience and enhance online presence.

Our Partners were brought on board with the mission to increase online traffic from individuals most likely to make purchases, enhance brand recognition, expand market share, and optimize their digital impact and efficiency.

Our Partners embarked on creating a programmatic marketing platform designed for highly targeted ad placements in specific markets, with a focus on boosting shopping cart conversions. They deployed their Optimize Video and Optimize Display ads to deliver relevant content to precisely targeted audiences. Their proprietary algorithm, Omni Monkey, dynamically optimized across various variables, including devices and media access points in real time, all based on performance data. This strategy made it easier to reach consumers at the moment of making a purchasing decision, regardless of their device or screen.

By leveraging highly efficient banner, video, content, and social-based display ads, enriched with top-notch behavioral data across an extensive network of media channels, Our Partners achieved remarkable results for the client. They realized a substantial 250% increase in revenue, while simultaneously improving the cost per acquisition by 36% and the average order value by 5%. The click-through rate also saw a significant boost to 44%, with the cost per click improving by 7%.

Our Partners maintained a vigilant eye on the numbers, conducting ongoing multivariate testing to ensure continued optimization, adapting to shifts in societal and financial conditions.