WHAT WE DO?
Our Media Partners create a highly-optimized campaign to get your Brand, Product or Message in front of more people with the highest propensity to engage at the lowest possible cost. We do this via fully managed banner, video, content and social display-based ads layered with top notch behavioral data across our media agnostic set of partner networks. Our approach involves expertly managing banner, video, content, and social display ads, enriched with high-quality behavioral data, across a diverse range of partner networks that are not limited by specific media platforms. Our Media Partners work with Major Brands all over the Country as their Trusted Source of Programmatic Based Digital Advertising.
Halcyon’s E-Commerce System tracks revenue related to your ads so that you, the advertiser, can see the exact items being purchased, the confirmation or sale ID number, time stamp and even exact IP address of every single transaction. We are able to tie these sales back to a user seeing a programmatic ad, something digital marketing companies have historically not been able to tie together. This data empowers you to gain a clearer understanding of the true impact your digital marketing campaigns are achieving. This, in turn, enables you to make more informed, data-driven decisions to enhance your overall business performance.
Our proprietary ability to track every single sale is mixed with soft conversion data points such as page views, cart add’s, and checkout page visits so that you can see your E-Commerce funnel in its entirety. This data provides the opportunity to fine-tune specific areas of the sales funnel where drop-out rates are higher. By doing so, you can enhance the optimization of your sales process, ultimately leading to increased performance and greater results. more sales.
AVERAGE DISPLAY COST PER CLICK
AVERAGE DISPLAY
COST PER CONVERSION
AVERAGE VIDEO
COST PER CLICK
AVERAGE VIDEO COST PER CONVERSION
You might wonder, "Why choose Halcyon?" Well, we don't believe in pressuring our clients with binding contracts. We let our performance do the talking and build the connection. We also encourage you to run split-tests against your existing vendor, allowing us to demonstrate the significant difference we can make!